Photo by Andrej Lišakov on Unsplash

There are core pillars in business that are quite obvious and others that are hidden beneath the surface (we’ll talk about those tomorrow).

One of those core pillars is simple: create value for your customers.

When you design value for your customers: you are listening to the market, analyzing trends, and studying behavior.

Some of the value creation efforts are included in your actual marketing (not selling) when you position the benefits and solutions in a NEW way to your audience.

This is the art of studying your customers, empathizing with their problems, understanding their world views, and demonstrating how…

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There is an illusion trap that we fall into as entrepreneurs that not only stunts but creates a barrier between you and your growth goals.

The trap of:
-always seeking for the next big “thing” (whatever that is)
-dismissing simple concepts because they seem TOO simple they simply “wouldn’t work for me” (pun intended)
-thinking the more you pay the more value you will receive…

These are simply an illusion of perception.

Instead of the “next big thing” focus on “what has gotten results”.
-Review your company o-KPI’s and double down on the metrics you need to positively influence


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There is a hidden element within every single one of your teams.

Most teams oversee this hidden element.

But when you get this right, there is

-alignment within team members

-higher productivity within teams

-fuel to allow each team member to work at their best (and want to perform at their best)

And it’s all centered around one thing you control within your company:

It’s your company environment.

Either you will build this or it will be built for you (not recommended).

To influence and create a positive/growth environment you need to align your company goals with the overarching mission…

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When you look out to nature you see that it is organized towards a purpose.

An entrepreneurial endeavor is no different.

There must be an end goal or milestone in mind. A purpose for the work.

The work cannot be the purpose in itself. That would be fruitless. It’s like thinking the purpose of a seed is to be a seed and not grow into a flower.

We as humans have the capacity to reason and thus we can design our work to reach a purpose that we aim to serve.

This is the first basis for growing (and scaling)…

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First things first: you have to know where you are going and why.

It’s baffling but it happens, that entrepreneurs grow for growth’s sake and end up at a point they didn’t imagine.

Can you succeed in this way? Yes.

Is there a better way? Yes.

The better way is to design the ideal outcome and purpose of the work you are doing.

Yes, design work can make a substantial difference in the type of deals you take on, clients you work with, team members you hire and the kind of work you do.

Here are the components of an…

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Ask anyone who has implemented E O S into their business and they will say they do not follow it to a perfect “T”


Because businesses (especially fast growing companies) do not fit into a box.

I’ve also seen businesses lose out on one of their largest investments because of the “box” mentality…

…by labelling and putting key team members in “their lane” they miss out on leveraging hidden talents their team members can bring to the table.

Now, EOS has added tremendous value to the industry and is an amazing starting point.

But from my experience working with…

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There is an erroneous and misleading mantra of the times telling you to follow your passion and you’ll be happy.

A few points:

First of all, happiness isn’t something you earn. If you believe happiness is earned, you will never be fully satisfied, feeding your never-ending hunger.

Second, following your passion may lead you to drop your responsibilities and clear calling.

Third, it is no accident you were born at this time, with your family, situation, and unique abilities.

What to do instead.

There is an intersection of:

  • what you are extraordinary at (natural talent + practice)
  • your current responsibilities…

Photo by Clem Onojeghuo on Unsplash

Here are quick hits (lessons) that I have pondered on and thought of as I do my training and long distance running.

As a note: I have sciatic pain so I have to be very careful with my training. I tell you this because I usually end up competing with the weakness in me telling me to stop or find an excuse to quit early. That is why you will find some of these points very blunt and direct.

These short bursts are written to make you think and reflect — and hopefully form a plan of action for your…

Raul Hernandez Ochoa

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