Scaling Your Business Intelligently By Enhancing Your DNA

Raul Hernandez Ochoa
2 min readMay 25, 2021


Photo by Alexander Popov on Unsplash

There is a hidden element within every single one of your teams.

Most teams oversee this hidden element.

But when you get this right, there is

-alignment within team members

-higher productivity within teams

-fuel to allow each team member to work at their best (and want to perform at their best)

And it’s all centered around one thing you control within your company:

It’s your company environment.

Either you will build this or it will be built for you (not recommended).

To influence and create a positive/growth environment you need to align your company goals with the overarching mission and promise you are making to the market.

You need to make this both tangible yet challenging to fuel the team to grow.

It also needs to be visual where the team, your top performers, your customers and your audience knows what the overall promise looks like and feels like.

You can influence all of this by creating alignment with your company mission, painting the vision and setting solid values that are not only said but followed and lived out.

You can grow without this.

But we aren’t satisfied with mediocrity.

Scaling your company’s impact (and profits) intelligently involves enhancing your entire DNA.

And living it out with integrity (aka through and through).