The big “aha” many digital consultants miss:

If you compete on the obvious

you set yourself up for comparison

and it’s a race to see how

high you’ll jump

or low your pricing is

and you give your clients

the reins

leading you to burnout

low profit margins

on the perpetual hamster wheel.

Instead

compete on the invisible

by speaking to the core emotions

and solving the actual problems

your clients want.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store