The reason why you’re not winning bigger deals:

The reason why you’re not winning bigger deals:

You give up control of the sales process.

When prospects ask for price

or for you to list out what you’d do for them

You’ll lose every time.

Here’s a secret:

your potential clients don’t know what they need

they know what they want

but they can’t diagnose it themselves.

Remember:

there’s always the scope within the scope.

And if you let clients run all over you

you won’t be able to truly help them

and you’ll be set aside as a commodity.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store