The reason why you’re not winning bigger deals:
You give up control of the sales process.
When prospects ask for price
or for you to list out what you’d do for them
You’ll lose every time.
Here’s a secret:
your potential clients don’t know what they need
they know what they want
but they can’t diagnose it themselves.
there’s always the scope within the scope.
And if you let clients run all over you
you won’t be able to truly help them
and you’ll be set aside as a commodity.