The One Question To Always Ask In Your Organization

Photo by Jac Alexandru on Unsplash

Why does it matter?

To your initiative, goal, or milestone: Why does it matter?

To your company mission statement: Why should your team care?

To your product or service. Who cares? And why do they care?

And then going deeper as to why it does.

This is never a question of “should”.

It either matters or it does not.