The big “aha” many digital consultants miss:

If you compete on the obvious

you set yourself up for comparison

and it’s a race to see how

high you’ll jump

or low your pricing is

and you give your clients

the reins

leading you to burnout

low profit margins

on the perpetual hamster wheel.

Instead

compete on the invisible

by speaking to the core emotions

and solving the actual problems

your clients want.