How To Scale Your Business Intelligently

Raul Hernandez Ochoa
1 min readMay 21, 2021
Photo by Team Fredi on Unsplash

First things first: you have to know where you are going and why.

It’s baffling but it happens, that entrepreneurs grow for growth’s sake and end up at a point they didn’t imagine.

Can you succeed in this way? Yes.

Is there a better way? Yes.

The better way is to design the ideal outcome and purpose of the work you are doing.

Yes, design work can make a substantial difference in the type of deals you take on, clients you work with, team members you hire and the kind of work you do.

Here are the components of an entrepreneurs design kit:

  • Lifestyle design
  • The company DNA: Mission, Vision & Values
  • Business Baseline Metrics (key performance metrics)
  • Value Creation (Profit Design)
  • Team Design (for profit) & Efficiency (while still having fun!)

These components are just the beginning. And the beauty is that these are built on principles. When you know the principle you can build any strategy to help you breakthrough in your unique situation.

We will dive deeper in the following Sparks on each of these points leading up to how to tie them together to scale intelligently.

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