My work helps founders build their business frameworks that allow them to grow their business with certainty, help their team thrive & leave a legacy
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We are approaching 1 year of the release of Productive Profits. It’s been a ride but to be honest, it’s more of a long, cold but fun, tough mudder run… (not your typical marathon).

It’s been amazing to see how the book has helped entrepreneurs and the applied methodologies within the book transform businesses.

To celebrate the upcoming anniversary, I’ll be writing about key concepts in the book so you can look at your business and apply these Sparks to your business.

Well, let’s define what an SOP is so we can understand how it can evolve.

An SOP is…


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We are approaching 1 year of the release of Productive Profits. It’s been a ride but to be honest, it’s more of a long, cold but fun, tough mudder run… (not your typical marathon).

It’s been amazing to see how the book has helped entrepreneurs and the applied methodologies within the book transform businesses.

To celebrate the upcoming anniversary, I’ll be writing about key concepts in the book so you can look at your business and apply these Sparks to your business.

An Evergreen Flow is a communication tool that captures your company’s essential actions and shows the key players…


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We are approaching 1 year of the release of Productive Profits. It’s been a ride but to be honest, it’s more of a long, cold but fun, tough mudder run… (not your typical marathon).

It’s been amazing to see how the book has helped entrepreneurs and the applied methodologies within the book transform businesses.

To celebrate the upcoming anniversary, I’ll be writing about key concepts in the book so you can look at your business and apply these Sparks to your business.

In the book, I discuss reaching a horizon or creating a new baseline in your business.

This is…


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Impact Graph — Raul Hernandez Ochoa — All Rights Reserved

We are approaching 1 year of the release of Productive Profits. It’s been a ride but to be honest, it’s more of a long, cold but fun, tough mudder run… (not your typical marathon).

It’s been amazing to see how the book has helped entrepreneurs and the applied methodologies within the book transform businesses.

To celebrate the upcoming anniversary, I’ll be writing about key concepts in the book so you can look at your business and apply these Sparks to your business.

Impact starts with you — you the founders and it stems out to those you interact with, hire…


Image for post
Image for post

We are approaching 1 year of the release of Productive Profits. It’s been a ride but to be honest, it’s more of a long, cold but fun, tough mudder run… (not your typical marathon).

It’s been amazing to see how the book has helped entrepreneurs and the applied methodologies within the book transform businesses.

To celebrate the upcoming anniversary, I’ll be writing about key concepts in the book so you can look at your business and apply these Sparks to your business.

As I wrote earlier, what trips businesses up is the invisible machine working behind the scenes of the…


Image for post
Image for post

We are approaching 1 year of the release of Productive Profits. It’s been a ride but, to be honest, it’s more of a long, cold but fun, tough mudder run… (not your typical marathon).

It’s been amazing to see how the book has helped entrepreneurs and the applied methodologies within the book transform businesses.

To celebrate the upcoming anniversary, I’ll be writing about key concepts in the book so you can look at your business and apply these Sparks to your business.

Today I’d like to discuss why I wrote the book in the first place (of course, after several…


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Photo by Luke Chesser on Unsplash

I had the opportunity to be invited on the AgoraPulse Agency Growth chat on Twitter. I’d like to take their question and answer format to provide a more in depth explanation to the tweet size answers I gave (if you’re curious to see those, follow me on Twitter @rherochoa)

Here’s Q7

What’s one thing you can do TODAY to immediately start scaling your agency?

Overnight growth” happens with careful preparation and proper execution. There is no “immediate” button. However, we can discuss the THREE things to get going correctly.

The first is to design your company for scale using task units. I discuss this in more detail in these Medium Sparks:


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Photo by Celpax on Unsplash

I had the opportunity to be invited on the AgoraPulse Agency Growth chat on Twitter. I’d like to take their question and answer format to provide a more in depth explanation to the tweet size answers I gave (if you’re curious to see those, follow me on Twitter @rherochoa)

Here’s Q6:

How do you know your team is doing the work they should?

This question is always in the back of the mind of every founder.

A preface to this question: as a founder, you have to learn the art of trusting your team to do the work set out to do. …


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Photo by Michael Dziedzic on Unsplash

I had the opportunity to be invited on the AgoraPulse Agency Growth chat on Twitter. I’d like to take their question and answer format to provide a more in depth explanation to the tweet size answers I gave (if you’re curious to see those, follow me on Twitter @rherochoa)

Here’s Q5: What are ways to scale revenue without scaling labor costs?

First off, I have to say I love this question because I have been on a quest to find answers to this. I’ve asked guests on my podcast and have dug into this question with my private clients.

Here are the 3 ways I found to increase revenue without scaling labor costs at the same rate:

The first is pretty obvious: leverage technology. But in today’s age, we can…


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Photo by Sebastian Herrmann on Unsplash

I had the opportunity to be invited on the AgoraPulse Agency Growth chat on Twitter. I’d like to take their question and answer format to provide a more in depth explanation to the tweet size answers I gave (if you’re curious to see those, follow me on Twitter @rherochoa)

Here’s Q4:

As you scale, how do you ensure you are meeting current client's needs?

Clear Communication.

- Clear scope

- Clear expectations

- Clear execution

- Clear updates
- Clear feedback loops

All done with clear communication.

Clear communication allows you to manage expectations, get results, build more trust and… earn the…

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